In every economic downturn in the last few decades, companies have reduced the size of some products, disguising price increases and avoiding comparisons on same-size packages, before and after an increase. Each time, the marketing campaigns are coy; this time, the smaller versions are “greener” (packages good for the environment) or more “portable” (little carry bags for the takeout lifestyle) or “healthier” (fewer calories).
경제불황기에 식품회사들은 가격을 올리는 대신에, 수줍은 혹은 민망한 마케팅 캠페인과 함께 제품의 크기를 곧잘 줄여왔다.
