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Anna Paquin to be MTS's Celebrity Spokesperson Academy Award Winning Actor Stars in MTS Commercials Beginning Today

WINNIPEG, October 6 /CNW/ - MTS today announced that Oscar(R) winner Anna Paquin will be its celebrity spokesperson in a series of television commercials. The advertisements, which will begin running today, are part of MTS's new image advertising campaign.

``Anna Paquin is a young, talented and world-renowned actor,'' said Bill Fraser, President and CEO of MTS, at today's campaign launch. ``She embodies many of the qualities that MTS does: a fresh outlook, strong talent, and a bright future - with roots right here in Manitoba. We are proud to feature her in our new advertising campaign, as we tell Manitobans about who we are and where we are headed.''

MTS's new advertising campaign revolves around the concept ``Welcome to the Future'', and depicts a whole new image for the province's only full-service telecommunications company. ``We developed this campaign to show Manitobans how MTS is ready to bring the future of telecommunications right into their homes and businesses,'' said Fraser.

Unlike other MTS advertising campaigns, which usually focus on specific products, savings plans and services, this one strives to re-introduce the dynamic company to the customers it has served for more than 90 years. Said Fraser, ``this campaign will reflect our move into a new era in telecommunications.''

MTS is Manitoba's only full-service provider of local, long distance, wireless, directory and multimedia telecommunications services. The company operates a world class, fibre optics based, all digital, province-wide network. Its shares are traded on the Winnipeg, Toronto and Montreal Stock Exchanges. MTS is a member of Stentor - the alliance of Canada's full-service telecommunications companies. MTS's web site is located at

Canada NewsWire, October 6, 1997